creative concepts

We enjoy nothing more than putting our heads together to come up with creative concepts to help grow your business. We take a look at the needs and desires of your target consumers and how well they are being met in the current market. Then set to work developing new products and services based on sharp consumer insights.

Whisky Flights at Lilianfels Blue Mountains Resort & Spa

To entice guests to the award-winning Blue Mountains resort during winter and generate media coverage, Creative Cherry came up with the idea of launching decadent whisky flights at Lilianfels.

The whisky flights celebrated the glorious world of Single Malt Whisky. In front of a roaring fireplace in the resort’s lounge, guests indulged in a flight of three whiskies differing in style, or a superb malt whisky perfectly paired with a luxurious dessert sampling or bold cheese.

Bringing the concept to life

It had to be a whisky offering unrivalled in both its presentation and style, so Creative Cherry invited whisky expert, Alexx Stuart to come onboard the project. Alexx was given the task of creating tasting notes and liaising with executive chef Carl Middleton regarding food pairing and staff training.

Promoting the whisky flights

Creative Cherry managed the promotion of the new whisky flights from the food photography, to writing and distributing a press release to key media and organising journalist familiarisation trips.

Press coverage

Quality press coverage was secured in Australian Gourmet Traveller, Delicious magazine, as well as a full page in The Sydney Morning Herald’s Traveller supplement.